Hero MotoCorp, the world's largest motorcycle manufacturer, and Zero Motorcycles, a California-based premium electric motorcycle and powertrain manufacturer, have announced their collaboration to develop new premium electric motorcycles. This partnership is significant for Hero MotoCorp's electric mobility outreach and aims to transform the EV riding experience and accelerate the transition to electric mobility in India and other global markets.
Hero MotoCorp has been expanding its brand growth and moving towards new segments, which is a departure from its reputation as a trusted mass market motorcycle manufacturer. The company is currently evaluating a 421cc engine for its Xpulse 420cc product lineup. On the other hand, Zero Motorcycles is known for its expertise in developing powertrains and electric motorcycles. The collaboration between the two companies will streamline processes and save essential time to help get into a segment/space as an early mover, particularly in the premium electric motorcycle segment.
Hero Motocorp's current EV market strengths are focused on the VIDA brand. The company has launched its first EV, VIDA V1 scooter, and public charging infrastructure in Bengaluru, Delhi, and Jaipur. About 300 charging points are set up for public use. In September 2022, Hero MotoCorp's board approved an equity investment of up to US$60 million in Zero Motorcycles. This investment highlights the importance of this collaboration and underscores the companies' commitment to advancing electric mobility and transforming the riding experience.
Zero Motorcycles' technology combined with traditional motorcycle design will keep the riding experience at the forefront of design synergies. Hero MotoCorp is committed to introducing remarkable, innovative products that offer exceptional value and performance-based fun in riding. The collaboration between the two companies is a significant milestone for sustainable clean technology in the mobility space. Zero Motorcycles will accelerate the transition to electric mobility in India and other global markets where Hero does business. The scope of this collaboration aligns with Hero's goals of improved exports in existing and new markets.
Pawan Munjal, Chairman & CEO, Hero MotoCorp, said, "Our partnership with Zero Motorcycles is a significant milestone in our journey towards ushering in an era of sustainable clean technology in the mobility space. With Zero as our partner, we look forward to accelerating the transition of electric mobility in India and across our global markets."
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